Browse Category: Marketing & SEO

Drive Traffic To Your Shopify With Adwords and Google Shopping

Benefits of Google AdWords For Shopify

Knowing how to bring traffic to your Shopify or ecommerce store is essential to long-term profitability. Positioning your store in the search engines results for popular terms in your niche can help to boost traffic. If you are having trouble with optimizing your search results (SEO), there is a way to boost your traffic without ranking in the results.

Google provides an advertising service called Google AdWords that can easily allow you to shows your ads at the top of search results for user queries that you specify.

AdWords is a simple tool used by businesses from around the world to boost their popularity! We’re going to explain the benefits of AdWords and why you should consider using it.


Faster and easier than SEO

Although search engine optimization is still very important and should not be neglected; it can be a hassle as it requires you to use proper titles, headings, meta descriptions, alt tags, etc. which can take months to be implemented before being able to attract customers or rank higher on Google’s search results. AdWords significantly simplifies this task as improving your ads to appeal to search users is all that’s needed is all that is needed!


Attract customers instantly

A significant amount of Google searches made are for products and services. Now imagine how many visitors your site could attract with your website immediately being above the search results. By bidding on keywords related to your product or services, you can have your website gaining a steady flow of potential customers quickly. 

Find out what converts

AdWords can help you easily figure out which type of marketing works for your store and which doesn’t. It can also help you in knowing which ads or keywords are converting and which ones aren’t. As a result, you will be able to know how to reach the relevant customers for your website! You can also use this information to help you in your organic SEO efforts as you’ll know which keywords convert the best.


Target specific Customer locations

If you’re targeting your products/services for a specific location; you can adjust AdWords to only show your ads to people searching within that city, state or country. For example, if you’re selling a localized product or service, you have the option to make sure that your ads are only seen by people near your location.


Lower advertising costs by targeting customers directly

You only need to pay every time someone clicks on your ad, not when it is shown as a search result. In other words, you’re only paying when there is a possibility of making a conversion on your site; this guarantees that you’re getting what you pay for! You can also set a daily budget for your campaigns to avoid huge costs


AdWords traffic converts well!

Believe it or not, AdWords traffic sometimes converts better than organic traffic. Some studies have revealed that clicks through AdWords ads are just as likely to convert as organic result clicks. This is most likely due to the fact that ad copy is directed at selling rather than informing. People are also aware that ads are there to sell to them rather than being product reviews or news stories.


Many people believe that no one clicks on ads — that is a myth! When searches are made containing commercial keywords, the majority of the resulting clicks are on ads. By avoiding AdWords, you are also missing out on a lot of potential customers. It’s really as simple as having a well written AdWords ad and of course a beautiful website to garner plenty of traffic.

How to Install Google Adwords On Shopify

There is an app in the Shopify app store called Clever Adwords, developed by CleverPPC which can help you to easily configure and integrate AdWords to your store in minutes.

The Shopify development team has created an app that helps to put each individual product in your inventory into the Google Shopping results page through your AdWords account. What this does is suggest your product to google search users who are looking for specific products that you may have available.

If you have a product or service that deserves a better ranking on search engine results; Google AdWords will prove to be the most reliable at providing you the simplest and most efficient way to do so!

Shopify SEO For Beginners

Basic SEO Marketing For Your Shopify Store

Finally set up your own Shopify website? Well, then you’ve probably put tons of effort into creating a site so beautiful and eye-catching that it looks and feels just as good, if not better than most popular ecommerce sites.

Now it’s time for the marketing aspect which will make all that hard work and effort finally pay off! With the proper marketing and strategies, you’ll inevitably achieve success in the long run as an online retailer. But where should you begin?

The best way to achieve organic traffic is via means of search engine optimization (SEO). This makes it so that your site is ranked higher on search engines, thus attracting more customers. We’re going to discuss the “do’s and don’ts” of SEO!

Continue Reading