Comparing Etsy and eBay
Are you wondering which marketplace you should use to sell your products? If yes, then you’ve probably looked into different online marketplaces to sell your products but there are a lot of options to choose from. You could either use a standalone service such as Shopify or perhaps a marketplace like Amazon. It can be overwhelming to figure out where to focus your time and effort on — so here, we’ll be comparing two of the largest services, Etsy and eBay!
The difference between Etsy and eBay?
Etsy and eBay attract two fairly different audiences. Etsy allows sellers to advertise homemade items or vintage items over 20 years of age; whereas eBay allows sellers to sell pretty much anything, including wholesale items, handmade items, vintage items, antiques, etc.
Etsy will prove to be more beneficial for you if you plan on selling more individualistic items rather than mass-produced ones; eBay, on the other hand, will be more useful if you plan on selling items that are mass-produced and fit into a diverse range of categories.
Etsy is more boutique and therefore attracts customers who are looking to purchase unique and original products. On eBay, customers are looking to purchase mass-produced items at a cheaper price.
Which is better for your business, Etsy or eBay?
It depends on what type of products your business plans to sell. If you’re selling a fresh and unique product that isn’t widely available, then Etsy will likely be the better choice; whereas eBay would be recommended If you’re selling a widely available and mass-produced product.
Pros and Cons of eBay:
The pros of eBay include the ability to list products easily. The listing manager makes selling your items efficient and straightforward! There is also a huge potential for sales as eBay statistically has hundreds of millions of active users from around the world — therefore, allowing your product to be viewed and purchased by more people.
The cons of eBay include the fact that eBay favors buyers over sellers. Many sellers have complained that disputes over items usually result in favor of the buyers rather than the sellers. Not to mention the expensive fees which eventually add up. It costs $0.35 to list an item on eBay and the final sale charge is 10% of whatever you sell. That’s a whopping amount if you plan on selling expensive items.
Pros and Cons of Etsy:
The pros of Etsy are that the audience consists of members who are specifically looking for unique or vintage items. The customers don’t mind paying a little bit more for products, whereas eBay’s customers are usually seeking for a bargain. Sellers also receive the ability to quickly set up a brand, payment options and generate shipping labels for orders.
The cons of Etsy include the fact that the fees are expensive. Much like eBay, there are listing and final sale fees too. There is also a severe lack of customization as every item listing looks the same apart from the photos and descriptions. You may also start to notice that copycats are replicating your work especially if you have a fantastic brand and product — thus leading to competition.
Why you should have your own online store!
Although Etsy and eBay are both good choices, you should view them as a temporary way to get your products out to the world rather than a permanent option. You will inevitably end up losing money as both Etsy and eBay largely profit off of your hard work. Therefore it is highly recommended to open a standalone website on an ecommerce platform such as Shopify.
You have the freedom of customization with Shopify — you may even include your very own blog! You have the ability to include discounts, offers, and other promotions. You can truly solidify the style and branding of your company!
Having your own Shopify store can be more advantageous than selling on eBay or Etsy as you have total control of your store and profits! After all, the ultimate goal of ecommerce is to have a large customer base that specifically visits your website to buy your product!